_{NIKE© CORINTHIANS
THE NEW CORINTHIANS KIT
2024}

_FILM:

_{CORINTHIANS. A CLUB FORMED BY THE WORKING CLASS, WHICH SINCE ITS BIRTH HAS FOUGHT AGAINST THE ELITE. IT WAS ONE OF THE FIRST IN THE WORLD TO GIVE STAGE TO BLACK PLAYERS - PLAYERS WHO CHANGED THE GAME FOREVER. TODAY, MANY FOOTBALL FANS SEEM TO HAVE FORGOTTEN THAT. TO LAUNCH CORINTHIANS' NEW ALL-BLACK JERSEY, WE MADE SURE TO REMIND THEM: THE SPORT YOU ALL LOVE IS A SPORT THAT OWES EVERYTHING TO BLACK PEOPLE.}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY SP}

_{ROLE: ART DIRECTION}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, DJAVAN AMORIM}

_{PRODUCTION: KAUS}

_{PHOTOGRAPHY: LUCAS CORDEIRO}

_{DIRECTORS: HENRIQUE BARRETO, MARTINA QUEZADO}

_{CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLLI, HUMBERTO CUNHA}

_{ECD: RODRIGO JATENE}

_{YEAR: 2024}

_RECOGNITIONS

D&AD: GRAPHITE PENCIL - COMMERCE

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_{SEA SHEPHERD™
THE HEAVY METALS BAND}

_{FISH ARE NOT AS HEALTHY AN ALTERNATIVE TO RED MEAT AS WE THINK: THEY ARE CONTAMINATED WITH HEAVY METALS DUMPED IN THE OCEANS. TO MAKE PEOPLE AWARE OF IT, WE FOUGHT HEAVY METAL WITH HEAVY METAL: CREATING A HEAVY METAL BAND, NAMED HEAVY METALS, THAT SING ABOUT THE HEAVY METALS FOUND IN THE FISH WE EAT. FORMED BY THE VEGAN LEGENDS RODRIGO LIMA FROM DEAD FISH, JUNINHO FROM RATOS DE PORÃO, IARA BERTOLACCINI FROM BLASTFEMME AND DIRK VERBEUREN FROM MEGADETH}.

_{PORTUGUESE VERSION:}

_{ENGLISH VERSION:}

_{CASE STUDY:}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY SP}

_{ROLE: ART DIRECTION, DESIGN}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, EDWYRGES VARGAS, ULYSSES DEMETRIO}

_{PRODUCTION: FROMM STUDIO}

_{3D: VINCE IBAY, JESSICA MILLER}

_{CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLLI, HUMBERTO CUNHA}

_{ECD: FELIPE RIBEIRO}

_{YEAR: 2023}

_RECOGNITIONS

_{CCSP (BRAZILIAN CREATIVE CLUB): MERIT - BRANDED CONTENT}

                                             

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_{OLD SPICE™
SOVACARIA}

_{MEN ALREADY HAVE A PLACE TO TAKE CARE OF THEIR BEARD, HAIR, AND MUSTACHE, SO WHY IS ARMPIT STILL OFF THE MENU? OLD SPICE PRESENTS THE WORLD'S FIRST ARMPIT BARBERSHOP. A PLACE TO MAKE YOUR ARMPITS SHINE. TO DO SO, WE INVITED THE MOST FAMOUS BARBER IN BRAZIL, ARIEL BARBEIRO, WELL KNOWN FOR HIS FAMOUS HAIRCUTS CALLED BLINDADOS. THE STUNT WAS PLACED IN SALVADOR, BAHIA AND INSTANTLY WENT VIRAL ON SOCIAL MEDIA BRINGING PEOPLE FROM ALL OVER THE PLACE TO MAKE ARMPIT DOS.}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY SP}

_{ROLE: ART DIRECTION, DESIGN, CONCEPT}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, BASQ ANDERSON}

_{CREATIVE DIRECTORS: RENAN MOLIN, CHARLES FARIA}

_{ECD: FELIPE RIBEIRO}

_{YEAR: 2023}

_RECOGNITIONS

_{CCSP: SILVER - PROMO}

_{CCSP: BRONZE - BRANDED CONTENT}

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_{BUDWEISER™
VINYL COASTER}

_{WE TOOK DRINK COASTERS - SOMETHING THAT HAS BEEN AROUND FOREVER AND OTHER BEER BRANDS TAKE FOR GRANTED - AND TURNED IT INTO A DEMO FORMAT FOR UNDERGROUND ARTISTS, SPREAD ACROSS MORE THAN 300,000 BARS ALL OVER BRAZIL.}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY SP}

_{ROLE: ART DIRECTION, DESIGN, CONCEPT}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, LEANDRO BOLACHA, GUSTAVO MORAES}

_{3D: VINICIUS LAVOR, MARLOS}

_{PHOTOGRAPHY: DRVNK, ANDRÉ TASHIRO}

_{MOTION DESIGN: GABRIEL SANTANA, PEDRO SILVEIRA}

_{CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLI, HUMBERTO CUNHA, RAFAEL MELO}

_{ECD: FELIPE RIBEIRO}

_{YEAR: 2023}

_RECOGNITIONS

_{CLIO MUSIC AWARDS: SILVER - DESIGN
CLIO MUSIC AWARDS: SILVER - PARTNERSHIPS & COLLABORATIONS
CLIO MUSIC AWARDS: BRONZE - EXPERIENCE/ACTIVATION}

_{D&AD: SHORTLIST - DIRECT}

_{CCSP: BRONZE - BRANDED CONTENT
CCSP: YEARBOOK - RADIO}

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_{FORD MUSTANG™ 2023
LA PERSECUCIÓN NO. 6797}

_{FORD MUSTANG IS THE MOST PERSECUTED CAR IN THE HISTORY OF CINEMA AND THAT IS WHY ITS NEW VERSION HAD
TO BE DRIVEN FIRST BY THOSE WHO KNOW THE MOST ABOUT ESCAPES. THOSE BIG HOLLYWOOD STARS THAT WE ALL KNOW?
NOPE. THE REAL PROTAGONISTS: THE ACTION DOUBLES.}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY MEXICO}

_{ROLE: ART DIRECTION, CONCEPT}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE}

_{CREATIVE DIRECTORS: ALEJANDRO, EMILIANO CORTEZ}

_{ECD: FELIPE RIBEIRO}

_{YEAR: 2023}

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