BUDWEISER™
VINYL COASTER
WE TOOK DRINK COASTERS - SOMETHING THAT HAS BEEN AROUND FOREVER AND OTHER BEER BRANDS TAKE FOR GRANTED - AND TURNED IT INTO A DEMO FORMAT FOR UNDERGROUND ARTISTS, SPREAD ACROSS MORE THAN 300,000 BARS ALL OVER BRAZIL.
CREDITS
AGENCY: WIEDEN+KENNEDY SP
ROLE: ART DIRECTION, DESIGN, CONCEPT
CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, LEANDRO BOLACHA, GUSTAVO MORAES
3D: VINICIUS LAVOR, MARLOS
PHOTOGRAPHY: DRVNK, ANDRÉ TASHIRO
MOTION DESIGN: GABRIEL SANTANA, PEDRO SILVEIRA
CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLI, HUMBERTO CUNHA, RAFAEL MELO
ECD: FELIPE RIBEIRO
YEAR: 2023