_{OLD SPICE™
SOVACARIA}

_{MEN ALREADY HAVE A PLACE TO TAKE CARE OF THEIR BEARD, HAIR, AND MUSTACHE, SO WHY IS ARMPIT STILL OFF THE MENU? OLD SPICE PRESENTS THE WORLD'S FIRST ARMPIT BARBERSHOP. A PLACE TO MAKE YOUR ARMPITS SHINE. TO DO SO, WE INVITED THE MOST FAMOUS BARBER IN BRAZIL, ARIEL BARBEIRO, WELL KNOWN FOR HIS FAMOUS HAIRCUTS CALLED BLINDADOS. THE STUNT WAS PLACED IN SALVADOR, BAHIA AND INSTANTLY WENT VIRAL ON SOCIAL MEDIA BRINGING PEOPLE FROM ALL OVER THE PLACE TO MAKE ARMPIT DOS.}

_CREDITS

_{AGENCY: WIEDEN+KENNEDY SP}

_{ROLE: ART DIRECTION, DESIGN, CONCEPT}

_{CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, BASQ ANDERSON}

_{CREATIVE DIRECTORS: RENAN MOLIN, CHARLES FARIA}

_{ECD: FELIPE RIBEIRO}

_{YEAR: 2023}

_RECOGNITIONS

_{CCSP: SILVER - PROMO}

_{CCSP: BRONZE - BRANDED CONTENT}