THIAGO
VICTORIANO©

































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2025

OLD SPICE™
SOVACARIA

MEN ALREADY HAVE A PLACE TO TAKE CARE OF THEIR BEARD, HAIR, AND MUSTACHE, SO WHY IS ARMPIT STILL OFF THE MENU? OLD SPICE PRESENTS THE WORLD'S FIRST ARMPIT BARBERSHOP. A PLACE TO MAKE YOUR ARMPITS SHINE. TO DO SO, WE INVITED THE MOST FAMOUS BARBER IN BRAZIL, ARIEL BARBEIRO, WELL KNOWN FOR HIS FAMOUS HAIRCUTS CALLED BLINDADOS. THE STUNT WAS PLACED IN SALVADOR, BAHIA AND INSTANTLY WENT VIRAL ON SOCIAL MEDIA BRINGING PEOPLE FROM ALL OVER THE PLACE TO MAKE ARMPIT DOS.

































































































































CREDITS


AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION, DESIGN, CONCEPT

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, BASQ ANDERSON

CREATIVE DIRECTORS: RENAN MOLIN, CHARLES FARIA

ECD: FELIPE RIBEIRO

YEAR: 2023



RECOGNITIONS



CCSP: SILVER - PROMO

CCSP: BRONZE - BRANDED CONTENT