THIAGO
VICTORIANO©
































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



↘ MORE INFO




©2026

UberLÂNDIA©
2026





IN MODERN FOOTBALL, EVERYTHING IS FOR SALE. JERSEYS. STADIUMS. EVEN NAMES.
AND WITH THEM, HISTORY, IDENTITY, AND THE BOND WITH FANS.
BUT WHAT IF A NAMING RIGHTS DEAL COULD DO THE OPPOSITE?

BY LEVERAGING A HISTORICAL COINCIDENCE WITH A 100-YEAR-OLD BRAZILIAN FOURTH-DIVISION CLUB,
UBERLÂNDIA BECAME UberLÂNDIA.

THE FIRST NAMING RIGHTS WITHOUT THE NAMING WRONGS.






   

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CREDITS










AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION, DESIGN & CONCEPT

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, EDWYRGS VARGAS, CARLOS MIGUEL

CREATIVE DIRECTORS: HUMBERTO CUNHA, RAFAEL CAMPELO, PEDRO GABBAY, ROMERO CAVALCANTI

CCO: RODRIGO JATENE

PRODUCTION: PEOPLE

PHOTOGRAPHY: GAB ORTIZ

DIRECTOR: JOÃO PAPA (film)

YEAR: 2026