THIAGO
VICTORIANO©

































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2025

NIKE© CORINTHIANS
THE NEW CORINTHIANS KIT
2024










FILM:

CORINTHIANS. A CLUB FORMED BY THE WORKING CLASS, WHICH SINCE ITS BIRTH HAS FOUGHT AGAINST THE ELITE. IT WAS ONE OF THE FIRST IN THE WORLD TO GIVE STAGE TO BLACK PLAYERS - PLAYERS WHO CHANGED THE GAME FOREVER. TODAY, MANY FOOTBALL FANS SEEM TO HAVE FORGOTTEN THAT. TO LAUNCH CORINTHIANS' NEW ALL-BLACK JERSEY, WE MADE SURE TO REMIND THEM: THE SPORT YOU ALL LOVE IS A SPORT THAT OWES EVERYTHING TO BLACK PEOPLE.










   

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CREDITS










AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, DJAVAN AMORIM

PRODUCTION: KAUS

PHOTOGRAPHY: LUCAS CORDEIRO

DIRECTORS: HENRIQUE BARRETO, MARTINA QUEZADO

CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLLI, HUMBERTO CUNHA

ECD: RODRIGO JATENE

YEAR: 2024








RECOGNITIONS




D&AD: GRAPHITE PENCIL - COMMERCE                                             
CANNES LION: SHORTLIST - MEDIA