NIKE© CORINTHIANS
THE NEW CORINTHIANS KIT
2024
CORINTHIANS. A CLUB FORMED BY THE WORKING CLASS, WHICH SINCE ITS BIRTH HAS FOUGHT AGAINST THE ELITE. IT WAS ONE OF THE FIRST IN THE WORLD TO GIVE STAGE TO BLACK PLAYERS - PLAYERS WHO CHANGED THE GAME FOREVER. TODAY, MANY FOOTBALL FANS SEEM TO HAVE FORGOTTEN THAT. TO LAUNCH CORINTHIANS' NEW ALL-BLACK JERSEY, WE MADE SURE TO REMIND THEM: THE SPORT YOU ALL LOVE IS A SPORT THAT OWES EVERYTHING TO BLACK PEOPLE.
CREDITS
AGENCY: WIEDEN+KENNEDY SP
ROLE: ART DIRECTION
CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, DJAVAN AMORIM
PRODUCTION: KAUS
PHOTOGRAPHY: LUCAS CORDEIRO
DIRECTORS: HENRIQUE BARRETO, MARTINA QUEZADO
CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLLI, HUMBERTO CUNHA
ECD: RODRIGO JATENE
YEAR: 2024