THIAGO
VICTORIANO©



Thiago Victoriano is an
Art Director, Graphic Designer
and retired Bass Player
based in São Paulo, BR.


Currently working
at Wieden + Kennedy.

NIKE© CORINTHIANS
THE NEW CORINTHIANS KIT
2024

CORINTHIANS. A CLUB FORMED BY THE WORKING CLASS, WHICH SINCE ITS BIRTH HAS FOUGHT AGAINST THE ELITE. IT WAS ONE OF THE FIRST IN THE WORLD TO GIVE STAGE TO BLACK PLAYERS - PLAYERS WHO CHANGED THE GAME FOREVER. TODAY, MANY FOOTBALL FANS SEEM TO HAVE FORGOTTEN THAT. TO LAUNCH CORINTHIANS' NEW ALL-BLACK JERSEY, WE MADE SURE TO REMIND THEM: THE SPORT YOU ALL LOVE IS A SPORT THAT OWES EVERYTHING TO BLACK PEOPLE.










   

               
















































                   



               







                                    




























                                  


































































                                                                                                       










                                                                                                     





























CREDITS


AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE, DJAVAN AMORIM

PRODUCTION: KAUS

PHOTOGRAPHY: LUCAS CORDEIRO

DIRECTORS: HENRIQUE BARRETO, MARTINA QUEZADO

CREATIVE DIRECTORS: ALEXANDRE GIAMPAOLLI, HUMBERTO CUNHA

ECD: RODRIGO JATENE

YEAR: 2024