THIAGO
VICTORIANO©
































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2026

BEATS™

PRE-GAME IS THE GAME


NOT EVERY DAY YOU GET TO HELP A BRAND LIKE BEATS RECLAIM ITS MAGIC — AND OWN GEN Z’S PRIME TIME IN THE PROCESS.

“ESQUENTA JÁ É O ROLÊ” REFRAMES THE PRE-GAME AS THE MAIN EVENT. IT’S THAT MOMENT WITH YOUR PEOPLE — FRIENDS, CREWS, CHOSEN FAMILY — WHERE EVERYTHING FEELS LIGHTER. NO PRESSURE, JUST PRESENCE. YOU’RE ALREADY THERE.

YOU'RE CHILL, VIBING, WEIGHTLESS: YOU FLOAT.








































                              




 


                             






                              


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CREDITS



AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION, DESIGN, CONCEPT

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE

PRODUCTION: LANDIA

PHOTOGRAPHY: FERNANDO MENDES

DIRECTORS: GUI BOHN

CREATIVE DIRECTORS: HUMBERTO CUNHA

ECD: RODRIGO JATENE

YEAR: 2025