THIAGO
VICTORIANO©
































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2026

BEATS™

CARNIVAL MODE


EVERYBODY IN BRAZIL KNOWS THE YEAR ONLY TRULY BEGINS AFTER CARNIVAL.
BUT WHAT ABOUT CARNIVAL?

A SHOWER IS JUST A SHOWER — UNTIL THERE’S A BEATS IN YOUR HAND. THEN IT’S ALREADY CARNIVAL.

BECAUSE CARNIVAL DOESN’T START ON THE CALENDAR.
IT STARTS THE MOMENT YOU CRACK OPEN YOUR FIRST BEATS.

























                          


                             










CREDITS



AGENCY: WIEDEN+KENNEDY SP

ROLE: ART DIRECTION, DESIGN

CREATIVE TEAM: THIAGO VICTORIANO, PEDRO BALLE

PRODUCTION: MALTCHIQUE

CREATIVE DIRECTORS: HUMBERTO CUNHA

ECD: RODRIGO JATENE

YEAR: 2025