THIAGO
VICTORIANO©

































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2025

HEINZ™
PLATABLE LABEL


MANY PEOPLE STILL DO NOT BELIEVE THAT HEINZ KETCHUP IS MADE FROM HEINZ TOMATOES PLUS 5 NATURAL INGREDIENTS. TO PROVE THAT, WE PUT THE SEEDS OF OUR TOMATOES - OUR SECRET, WHICH IS NO SECRET TO ANYONE - ON THE LABELS OF A LIMITED EDITION TO BE PLANTED IN THE COSTUMER'S HOME.



































                                                       





    




















































CREDITS







AGENCY: AFRICA DDB

ROLE: ART DIRECTION, DESIGN

CREATIVE TEAM: THIAGO VICTORIANO, FELIPE FARAH

CREATIVE DIRECTORS: DOUGLAS REIS, HENRIQUE MARTINS, RAFAEL CARVALHO

ECD: FELIPE CURY, PHILIPPE DEGEN

CCO: SÉRGIO GORDILHO

YEAR: 2021