_{HEINZ™
PLATABLE LABEL}

_{MANY PEOPLE STILL DO NOT BELIEVE THAT HEINZ KETCHUP IS MADE FROM HEINZ TOMATOES PLUS 5 NATURAL INGREDIENTS. TO PROVE THAT, WE PUT THE SEEDS OF OUR TOMATOES - OUR SECRET, WHICH IS NO SECRET TO ANYONE - ON THE LABELS OF A LIMITED EDITION TO BE PLANTED IN THE COSTUMER'S HOME.}

_CREDITS

_{AGENCY: AFRICA DDB}

_{ROLE: ART DIRECTION, DESIGN}

_{CREATIVE TEAM: THIAGO VICTORIANO, FELIPE FARAH}

_{CREATIVE DIRECTORS: DOUGLAS REIS, HENRIQUE MARTINS, RAFAEL CARVALHO}

_{ECD: FELIPE CURY, PHILIPPE DEGEN}

_{CCO: SÉRGIO GORDILHO}

_{YEAR: 2021}