THIAGO
VICTORIANO©

































THIS IS THE
SELECTED WORK OF
THIAGO VICTORIANO
— ART DIRECTOR,
GRAPHIC DESIGNER,
AND RETIRED BASS
PLAYER BASED IN
SP, BRAZIL.

CURRENTLY WORKING
AS ASSOCIATE
CREATIVE DIRECTOR

AT WIEDEN+KENNEDY
SÃO PAULO.



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©2025

FILIPE RET™
TTK TRIBUTE


IN THE 1960S, DURING THE BRAZILIAN MILITARY REPRESSION, RESIDENTS AND ARTISTS FROM CATETE, A IMPORTANTE DISTRICT IN RIO CREATED “GUALÍN DO TTK”, A NEW CODED LANGUAGE THROUGH THE INVERSION OF SYLLABLES. 60 YEARS LATER, THE NEIGHBORHOOD THAT WAS RIO DE JANEIRO'S CULTURAL CENTER, HAD ITS IDENTITY AND CULTURE SUPPRESSED. THEREFORE, TO RESCUE THE IDENTITY AND CULTURE OF THESE PEOPLE, WE RESORTED TO THE ONLY WEAPON THAT FREED THEM 60 YEARS AGO, THE LANGUAGE. THE DIFFERENCE IS THAT NOW IT WON'T BE LIBERATION, IT WILL BE INDEPENDENCE.










































































































CREDITS


AGENCY: AMPFY

ROLE: ART DIRECTION, DESIGN, CONCEPT

CREATIVE TEAM: THIAGO VICTORIANO, FELIPE FARAH

PHOTOGRAPHY: GABRIEL CASTILHO

CREATIVE DIRECTOR: MARCELO BRUZZESI

YEAR: 2020