FILIPE RET™TTK TRIBUTE
IN THE 1960S, DURING THE BRAZILIAN MILITARY REPRESSION, RESIDENTS AND ARTISTS FROM CATETE, A IMPORTANTE DISTRICT IN RIO CREATED “GUALÍN DO TTK”, A NEW CODED LANGUAGE THROUGH THE INVERSION OF SYLLABLES. 60 YEARS LATER, THE NEIGHBORHOOD THAT WAS RIO DE JANEIRO'S CULTURAL CENTER, HAD ITS IDENTITY AND CULTURE SUPPRESSED. THEREFORE, TO RESCUE THE IDENTITY AND CULTURE OF THESE PEOPLE, WE RESORTED TO THE ONLY WEAPON THAT FREED THEM 60 YEARS AGO, THE LANGUAGE. THE DIFFERENCE IS THAT NOW IT WON'T BE LIBERATION, IT WILL BE INDEPENDENCE.
CREDITS
AGENCY: AMPFY
ROLE: ART DIRECTION, DESIGN, CONCEPT
CREATIVE TEAM: THIAGO VICTORIANO, FELIPE FARAH
PHOTOGRAPHY: GABRIEL CASTILHO
CREATIVE DIRECTOR: MARCELO BRUZZESI
YEAR: 2020